For the second part of my rant, I’m going to talk about what it’s like to go retail shopping in America, and then pose the inevitable question to Australian retail stores.
I’ll start by mentioning how ridiculously cheap everything is in America. When we arrived in Las Vegas, the average fuel price was $3.69 per gallon. If you don’t know, a gallon is about 4.5 litres, which means that Americans are paying less than $1 per litre of fuel. For historical purposes, at the time of this post, fuel in Australia averages about $1.40 per litre (around $6 per gallon)
While in Las Vegas, we visited their outlet stores and found ourselves spending up big. The main store where we spent our money was the Calvin Klein women’s store. My wife chose a pair of jeans, a blingy t-shirt, some shoes, a dress and some underwear, all for the low, low price of $264. Can you believe that?
I picked up a pair of Asics Gel Kayano’s for $150 (retail in Australia is about $250). I also scored three pairs of Quicksilver shorts (dressy ones, not board shorts) and a watch for about $40, when each pair retails for $70 in Australia.
But the most surprising experience we had was in Macy’s department store. We were walking through the men’s department (which surprisingly is spread out over two floors, not just a corner), and I was approached by a sales assistant named Ross. Ross looked about 50 years old, was dressed in a suit (not jeans and a t-shirt), and had a slight Brooklyn accent (my favourite!)
So Ross asked me if anyone was helping me, and I said No, that I was just looking. He asked what I was looking for, and I said jeans, so he told me about a sale they were having on certain jeans. Then he took me to them, judged my size (almost perfectly) and we started looking.
Ross spent probably over an hour with us, chatting pleasantly all along, and really showing that nothing was too much trouble for him. During that hour or so, we went from section to section and floor to floor. When I gave Ross a description of what I wanted, he took us there and located exactly what I wanted – or the closest thing they had.
When I was trying on clothes, he found me a change room, cleaned it first and then showed me inside. When things didn’t fit, HE went back through the store to find the right size, or a different style, or a different cut. He came up with suggestions for things that would go with what I had chosen, and didn’t give me any attitude when I opted out of the most expensive items in the store.
At one point, while I was trying on some Tommy Hilfiger jeans, we weren’t able to find the cut that I wanted. Ross queried the salesperson from that section, and when he didn’t know, Ross commandeered the computer and tracked a pair down. He then disappeared for about 10 minutes and came back with the store’s last pair.
In the end, I bought 1 pair of Tommy Hilfiger jeans, a pair of Calvin Klein khakis and a v-neck t-shirt. When Ross took me to a register to ring it up, I handed over my visitor’s 10% discount. He told me to put it away, since he was going to give me a better deal. He then gave me 20% off instead, AND he handed me a card to get another 20% off on clothes for the next day. So, interested to hear what I paid for two top-name brand pants and a t-shirt? My total was less than $80. Seriously.
It’s true that Ross works on commission, but you don’t tip sales staff. So he spent over an hour of his time running around the store with us – and for us – to get his commission, on an $80 sale. He didn’t have to give us extra discount, and I didn’t even ask for it. So here it comes Australian retailers: What’s YOUR f**king excuse?
Why is it that when I walk into Myer or K-mart, there isn’t a salesperson in sight? And even some of the smaller stores have about 2 people working. And they look like they would rather be washing 4WDs with their tongues, don’t they? And try getting some service out of them!
In fact, that reminds me of another experience we had that makes me angry at Australia. It’s no secret that I’m a soldier, and if there’s one thing that a visit to the States proves, it’s that Australian’s couldn’t give a rat’s f**king arse about what the military do, or what it’s people go through.
America LOVES military personnel. You’ll get everything from discounts to 2-for-1’s, to free entry. Hotels offer military discount as do retail stores. And I don’t mean 5% off the most expensive items, either.
My wife is a foodie, so we couldn’t hit NYC and not visit a store called Sur Le Table. It’s a kitchenware/dinnerware store. Sounds boring, I know, but it’s her thing, so I psyched myself up for the visit and followed her around the store, joining in with her excitement about everything they had.
We spent ages there, and bought everything from chopping boards and a no-spill saucepan guard thing, to a mandolin and baking trays. When we got to the register, I noticed they had a sign on the counter “Military discount 15%. 10% on electrical items”.
I whipped out my Army ID card and asked the assistant if they extended their discount to Australian military – which many places do since we’re part of the coalition, and since Yanks live Aussies so damn much! Anyway, he asked his boss, and sure enough, they gave us the discount. We saved over $30 on the already crazy prices.
So listen up Australia retailers: What’s your f**king excuse? Why can’t you sacrifice a couple of dollars off your insanely inflated prices to say “thanks” to those members of your country who have put themselves in harms way to protect your way of life? F**kers.
But back to Sur Le Table. As they were packing our goodies into a HUGE bag, we realised it was lunch time, and we had planned to have lunch in Central Park that day. I asked the assistant if they delivered, since most stores give free delivery in Manhattan, and he said No, but they could hold our stuff there until we came back for it. So we got to spend our afternoon in the park without carrying tonnes of gear with us. We dropped back to the store at about 5pm, grabbed our stuff and walked the 500m back to our apartment.
And talking about free delivery, I don’t just mean large stores like these guys. I mean EVERY-F**KING-ONE. We walked past deli’s – like a corner store – who do free delivery if you buy more than $10 worth of stuff. Laundries will pick-up and return your washing provided you spend $10 or more. Most pizza places offer free delivery as well, and remember that in NYC you buy pizza by the slice.
So I have to ask it again, what is your f**king excuse, Australia? We pay over-inflated prices for f**king everything, and if you can even get someone to deliver it, it’s like $25 – even if you live in the next suburb. Why doesn’t someone out there start offering some f**king customer service, rather than just worrying about how much money you can squeeze out of your customers.
Ever heard of volume sales? Lower your prices, increase your service, or offer cheap or free delivery, and you’ll start getting more customers. You’ll make less money per sale, but your number of sales will skyrocket. Why do you think we’re all shopping online now? Because the prices are cheap and the so is the delivery. Some sites even offer free delivery. If I can get free delivery from New York to Brisbane in under a week, why does it cost $40 to get something from Sydney to Brisbane in two f**king weeks?